Tanzania Excise Duty and East African Trade Rulings

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An analysis of the EACJ’s interim order protecting Kenyan safety matches in Tanzania and the evidence businesses need when seeking urgent regional relief.

Contents

The levy and the market dispute

The issue was urgent protection, not final legality

What the Court held

The legal test in plain language

Why the order matters to EAC trade

What the advocates did and what the record teaches

How the decision fits earlier cases

Practical lessons for businesses and States

Conclusion

The levy and the market dispute

Match Masters Limited manufactures safety matches in Kenya and sells them in Tanzania. A change made by Tanzania’s Finance Act, 2025 imposed excise duty of 400 Tanzanian shillings per kilogram on “imported” safety matches while exempting comparable matches made domestically. The company said the Tanzania Revenue Authority applied the levy when Kenyan-made matches crossed the border, even though the goods were traded within the East African Community. Match Masters argued that the duty raised its prices, interrupted sales and threatened its ability to remain in a price-sensitive market.

The dispute reached the East African Court of Justice in two linked proceedings. Reference No. 39 of 2025 is the main case challenging the measure under the Treaty and the regional trade instruments. Application No. 15 of 2025 asked the Court for temporary relief while that Reference remained undecided. The distinction between those proceedings is central to understanding the ruling: the Court was not yet deciding, after a full merits hearing, whether Tanzania had breached the Treaty. It was deciding whether the situation required interim protection so that a final decision could still be useful.

The application was filed under a certificate of urgency on 29 August 2025. Match Masters asked the Court to stop collection of the duty on its Kenyan-origin products during the Reference. The company presented evidence of zero sales in July 2025, price reductions to absorb the levy, distributor ultimatums and the risk that buyers would permanently switch to competing products. It said that in a fast-moving consumer market, a product displaced from shelves can lose its distribution channels before a final judgment is delivered.

The First Instance Division was composed of Principal Judge Yohane Masara, Deputy Principal Judge Richard Wabwire Wejuli, and Justices Richard Muhumuza, Leonard Gacuko and Kayembe Ignace Rene Kasanda. Match Masters was represented by Faith Macharia and Alice Kamau. Tanzania was represented by Vivian Method, Grina Aden and Daniel Nyakihya. The Court’s 30 April 2026 ruling granted interim injunctive relief against collection of the duty on Kenyan-manufactured safety matches, pending determination of the substantive Reference.

The issue was urgent protection, not final legality

The legal issue was whether Match Masters met the test for an interim injunction under Article 39 of the EAC Treaty and Rule 84(1) of the EACJ Rules of Procedure, 2019. In ordinary language, the question was whether the Court needed to pause collection of the disputed duty now to prevent harm that could make a later judgment ineffective, and whether the applicant had shown enough at this preliminary stage to justify that pause.

That is not the same question as whether the levy is unlawful. The main Reference raises issues about free movement of goods, discrimination between locally made and regional goods, the role of customs legislation and the limits of national tax measures within the Customs Union and Common Market. Those questions may require fuller submissions and a final judgment. At the interim stage the Court had to assess whether the claim was serious enough to try, whether the threatened injury could adequately be repaired with money later, and where practical convenience lay while the litigation continued.

This difference in procedural posture matters for businesses and public officials. An interim order is not a final finding of State liability. It preserves the position temporarily; it neither erases the legislation generally nor settles every tax claim that other importers might raise. A company relying on the case should describe it as authority on regional interim relief and evidence of threatened market harm, not as a final merits judgment invalidating a national excise provision.

What the Court held

The Court applied the three-part test restated in Francis Ngaruko v Attorney General of Burundi, Application No. 3 of 2019, [2022] EACJ 24. The familiar limbs are a serious triable issue, a risk of irreparable harm not adequately compensated by damages, and, where doubt remains, a balance of convenience favouring the applicant. The Court described the test as preservationist: the purpose is to keep the eventual judgment capable of doing practical work, not to punish the respondent before the merits are decided.

On the first limb, the Court found that the Reference raised a serious question for determination. The disputed levy applied to imported matches, while domestically manufactured matches of the same class were exempt. The claim also raised the relationship between regional customs treatment and national classification of goods. The Court did not need to decide that those arguments would ultimately succeed. It needed to be satisfied that they were real, legally arguable issues rather than a speculative or frivolous complaint.

On harm, the Court considered more than the fact that the company had paid or absorbed a calculable tax. The affidavits described the commercial effects of a sudden cost increase in a market where consumers could move quickly to substitute brands. The company faced lost sales, damaged distributor relationships, price pressure and a risk of being displaced while the Reference was pending. Some past payments could be calculated in money, but the loss of market access and distribution goodwill could be difficult to reconstruct after a final decision. That evidence supported the argument that damages would not fully repair the threatened injury.

The Court also found that the balance of convenience supported targeted interim relief. The order restrained collection of the specific 400-shilling-per-kilogram duty on the applicant’s Kenyan-made safety matches; it did not suspend the entire Finance Act or prevent Tanzania from administering unrelated taxes. The narrow order could be reversed or adjusted after the merits decision. In comparison, continued collection during the proceedings risked allowing the market to shift before the legal challenge could be heard. The Court therefore granted the requested protection while the substantive Reference continued.

The Court did not find a dissenting opinion in the published ruling. It delivered a collective order on the interim application. That absence should not be turned into a claim that no judge had reservations; it simply means the published reasons contain no separate dissent. The decision’s limits also remain important: the order is temporary and case-specific, and it does not make the underlying duty unlawful for all purposes without a merits ruling.

The legal test in plain language

Article 39 of the Treaty authorises the EACJ, in a case before it, to make interim orders or give directions it considers necessary or desirable. Rule 84(1) provides the procedural route for an application supported by affidavit evidence. A business asking for urgent relief therefore needs more than a certificate saying the matter is urgent. It must put before the Court the legal issue, the harm that is happening or about to happen, and the reason a final order could come too late.

The serious-issue limb requires a genuine dispute fit for adjudication. It is not a mini-trial. In a trade case, the applicant should identify the Treaty or Protocol obligation, the national act said to conflict with it, the goods or services affected and the conduct of the public authority applying the measure. The Court can decide that the issue is arguable without deciding whether the applicant is right. That is why the Court’s finding of a triable issue should not be quoted as a final declaration that the Tanzanian duty breached the Customs Union.

Irreparable harm does not always mean harm that is impossible to count in money. The useful question is whether money at the end of the case would realistically restore what was lost. A business can calculate the amount paid in tax, but may not be able to measure lost shelf space, a distributor’s decision to change suppliers, a reputation for unreliable supply or the cost of reopening an export channel. Conversely, a claimant who presents only general statements that “business will suffer” may fail. The evidence should connect the challenged measure to real commercial consequences.

The balance of convenience asks which temporary position is less harmful and more reversible. A court may compare the public authority’s administrative or revenue interest with the claimant’s evidence of harm. A narrow order, tied to a particular product and party, may reduce the effect on public administration while still keeping the commercial dispute alive. The exercise is not a final weighing of tax policy. It is a temporary choice designed to avoid an outcome that would make the main case pointless.

These requirements also explain why a court may give parties time to complete affidavit evidence and argument before granting relief. The case record shows that the Court dealt with a supplementary affidavit, considered service and leave under its Rules, admitted it in the interests of justice, and then allowed Tanzania to answer it. No immediate injunction was made before that process was complete. Urgency does not displace a fair hearing; it makes prompt and orderly evidence more important.

Why the order matters to EAC trade

The order matters because a national tax can affect regional trade at the point where a product crosses a border. A Partner State retains authority to tax, but regional integration places legal limits on measures that distinguish between goods because of their origin or impose barriers inconsistent with the Customs Union and Common Market. The case makes visible a question that can otherwise sound abstract: if a good qualifies for Community treatment, can it be labelled an “import” for one fiscal purpose and taxed more heavily than an identical locally produced good?

The substantive answer remains for the Reference. The interim ruling’s contribution is procedural and evidentiary. It shows that a commercial operator may ask the EACJ to preserve its ability to trade while a Treaty challenge is heard, and that market displacement can be relevant even if some tax amounts are quantifiable. The Court looked at the mechanism of harm and the likely time required to resolve the main dispute, rather than stopping at the government’s description of the levy as a financial burden.

For consumers, competition and the regional market, this matters because the cost of a border measure may travel beyond the importer. The levy could be absorbed by the manufacturer, passed to distributors, reflected in the retail price, or lead to product withdrawal. A court assessing interim relief should know which of those consequences is actually supported by evidence. In this case, Match Masters put forward an account of price reductions, lost sales and distributor pressure; the Court treated the account as relevant to the temporary risk.

The ruling also carries an institutional message. A State’s ability to legislate for revenue does not remove the need to comply with regional commitments. At the same time, a temporary injunction should be no wider than needed to preserve the case. The targeted order recognises both propositions: protect the applicant’s position on the evidence, but leave the larger tax and trade questions for final determination.

What the advocates did and what the record teaches

The court record describes how the application was presented. Faith Macharia urged the Court to hear the urgent application first and pointed to immediate and ongoing harm, including absorption of the levy, unsustainable price reductions and the risk of permanent exclusion from the Tanzanian market. Tanzania did not concede the application, but was ready to argue it. The parties then filed a supplementary affidavit and exchanged responses and written submissions. That is a factual account of the procedure, not a claim that one advocate’s style alone explains the result.

The most useful advocacy lesson is that a commercial harm allegation should be proved through particulars. The applicant should identify affected consignments, the dates and amounts of assessments, sales before and after the measure, distributor communications, price changes, stock levels, storage costs and any decision to suspend exports. If the alleged injury is loss of goodwill or market access, an affidavit should explain why the loss is likely, how quickly it may occur and why a damages award would not put the business back into its former position.

The respondent’s argument that the loss was purely financial and compensable in damages was legally relevant, but the Court had to test it against the commercial evidence. Government counsel can strengthen that position by challenging the causal link, showing that the company can quantify and recover the loss, identifying an alternative remedy, or demonstrating why the proposed order would disrupt tax administration or the public interest. A bare description of harm as “financial” may not answer evidence of a network or market position that cannot readily be rebuilt.

For applicants, the supplementary affidavit episode offers a further lesson. New evidence can matter, but filing, service and leave rules matter too. A party should apply promptly for leave where necessary, serve the other side, explain why the evidence could not reasonably have been included earlier and avoid forcing the Court to choose between urgency and procedural fairness. The Court admitted the affidavit after submissions and closed the evidence in an orderly sequence. That course protected both the applicant’s case and the respondent’s chance to answer.

How the decision fits earlier cases

Ngaruko v Attorney General of Burundi supplied the trifold test the Court applied. The framework has roots in earlier EACJ decisions, including Prof. Peter Anyang’ Nyong’o and Others v Attorney General of Kenya and Others, Reference No. 1 of 2006, and has been used in commercial and public-interest cases. British American Tobacco (U) Ltd v Attorney General of Uganda, Reference No. 7 of 2017, and Kioo Ltd v Attorney General of Kenya, Application No. 9 of 2020, show that an interim question can arise where business operations are affected by a public measure.

More recent cases provide context without changing what Match Masters decided. In Centre for Law Economic and Policy of East African Integration v Attorney General of Kenya and Another, Application No. 7 of 2024, the First Instance Division considered interim protection in a dispute connected to the Kenya–European Union trade agreement. In the Somalia EALA election proceedings, the Court’s appellate panel treated temporary orders as a means of preserving the appeal while assessing likely harm and public consequences. Those disputes have different facts and legal issues, but they illustrate the same procedural principle: interim relief preserves adjudication and does not decide the merits by itself.

A national comparison is Kenya Revenue Authority v Export Trading Company Ltd, Petition No. 20 of 2020, [2022] KESC 31. The Supreme Court of Kenya considered a customs-duty demand raised years after an earlier assessment and payment, and held that the delayed demand was unfair and inconsistent with fair administrative action on the record before it. That judgment concerns tax administration and reliance on completed customs assessments, not the validity of Tanzania’s new excise charge or the EACJ’s injunction test. Its practical relevance is narrower: a tax dispute should be analysed through the statutory route and administrative history, and commercial certainty may matter to the remedy even where the precise regional trade question differs.

Match Masters extends that line into an urgent trade dispute where the claimed harm was a business’s possible disappearance from a national market before the EACJ could decide the Treaty question. Its particular contribution is the treatment of commercial evidence. A temporary order can be justified not only by an amount already paid, but by proof that market structure, distribution relationships and consumer substitution could make later relief ineffective.

No later final judgment in Reference No. 39 of 2025 is identified in the official material reviewed for this article as of 15 October 2026. That procedural status should be checked before publication or later republication. If the main Reference is subsequently decided, that judgment will determine the legality of the measure and may clarify or limit how the interim ruling should be cited. Until then, the precedent should be cited for its interim-relief holding.

Practical lessons for businesses and States

A business facing a new border charge should move quickly but build the record before asking a court to act. Preserve tax assessments, customs declarations, origin certificates, product descriptions, correspondence with distributors, price lists and sales data. Set out the relevant regional instrument and explain how the goods qualify for the treatment claimed. The case suggests that a court will need to understand both the legal classification and the commercial consequences; one cannot substitute for the other.

The applicant should make its requested order narrow. Identify the particular goods, duty, authority and period covered. Explain why an order against collection is needed and whether the company can give an undertaking or meet conditions imposed by the Court. A request to suspend an entire statute may look disproportionate when the immediate complaint concerns one product and a specific charge.

A State should issue clear customs guidance when a new tax measure affects cross-border goods. It should preserve the basis for classification, identify whether a product is treated as an import or an intra-Community good, and explain the legal source of the levy. If the measure is consistent with a regional instrument, a coherent record can help the Court assess that point without confusing interim urgency with the merits.

For everyday readers, the main distinction is simple: the order gave Match Masters temporary breathing room, not a final victory on the entire dispute. The main Reference still has to establish whether the levy violated East African law. A company can win protection now and later lose on the merits; it can also fail to obtain interim relief and ultimately prove its case. Interim decisions are about protecting a fair and meaningful final hearing.

Conclusion

Match Masters Limited v Attorney General of the United Republic of Tanzania is a significant regional trade ruling because it connects the EACJ’s interim jurisdiction to evidence of commercial harm. The Court applied the established Ngaruko test, found serious issues for trial, accepted that the threatened market consequences could not be repaired adequately by money alone and granted a targeted injunction while the substantive Reference proceeded.

The decision should be used for that measured proposition. It does not finally hold that Tanzania’s excise duty was unlawful or settle the status of every intra-EAC shipment. Its practical lesson is that urgent regional relief depends on a clear Treaty case, detailed evidence of what the measure is doing, and an order carefully limited to what is needed to preserve the dispute.

Sources Mentioned in This Case Analysis

Treaty for the Establishment of the East African Community (1999), Articles 6(d), 7(2), 39 and 75. East African Court of Justice Rules of Procedure, 2019, Rules 54, 84 and 133. Protocol on the Establishment of the East African Community Customs Union, including the provisions on origin and free movement of goods. East African Community Customs Management Act, 2004, including section 2(1). Finance Act, No. 11 of 2025 (United Republic of Tanzania), section 34(u); Excise (Management and Tariff) Act, Cap. 147. Match Masters Limited v Attorney General of the United Republic of Tanzania, Application No. 15 of 2025 (arising from Reference No. 39 of 2025), [2026] EACJ 10 (First Instance Division, 30 April 2026). Francis Ngaruko v Attorney General of Burundi, Application No. 3 of 2019, [2022] EACJ 24. Prof. Peter Anyang’ Nyong’o and Others v Attorney General of Kenya and Others, Reference No. 1 of 2006. British American Tobacco (U) Ltd v Attorney General of Uganda, Reference No. 7 of 2017. Kioo Ltd v Attorney General of Kenya, Application No. 9 of 2020. Centre for Law Economic and Policy of East African Integration v Attorney General of Kenya and Another, Application No. 7 of 2024. Gerald Kafureeka Karuhanga v Attorney General, Constitutional Petition No. 39 of 2013, [2014] UGCC 13. Google Search Central, “Creating Helpful, Reliable, People-First Content” and “Spam Policies for Google Web Search.”

Suggested Citation

Ronald Serwanga, “Tanzania Excise Duty and East African Trade Rulings,” East Africa Legal Insight (15 October 2026).